How Randy’s utilized cannabis
micro-influencers to promote
their new line of vaporizers.
Vaporizers
Since 1975, Randy’s has been creating quality rolling
papers and industry leading vaporizers.
The Instagram page for Randy’s had great content but
not enough engagement. They wanted to organically
increase the views, comments and overall engagement
during the holidays.
We had 300 influencers share the clients videos
directly to their stories. The client's video content had
a 500X increase in engagement compared to before.
Number of Influencers
Cumulative Following
Total views
Post Type
“Having a large number of influencers
“share” our content was very effective. We
saw a noticeable increase in views, likes and
comments during this campaign. We also
noticed our website traffic and sales were
up during this campaign.”
Creative Director at Randys
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