How Genix used 30 beauty influencers to create unboxing videos of their new skin elixir.
Beauty
Genix is a skin elixir that is a scientifically-backed protein complex shown to reverse the signs of aging and damaged skin.
Elixir wanted UGC (user generated content) to help build trust in this new product launch.
We had 30 beauty influencers "unboxing" videos and post/tag Elixir on Instagram.
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“We needed a large number of influencers to create content for our new product launch. It was a unique campaign because we needed older female influencers and I was very impressed at how quick they had all the content completed and posted.”
Marketing Director, Elixir Beauty
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