How Mike Tyson and Tyson Ranch utilized micro-influencers to sell out their event in Desert Hot Springs.
Entertainment
Tyson Ranch is a brand and entertainment resort launched by Mike Tyson.
The Tyson team was throwing an event called The Kind- fest to promote the launch of Tyson Ranch. The event was 2 weeks away and they had an underwhelming amount of ticket sales. They needed a viral and strategic campaign to sell out the event.
We had 20 influencers promote and show up to the event. We also had 100 local influencers share and promote the event on Instagram. We had the influencers promote a ticket giveaway that went viral.
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“The influencer campaign was a game changer for us. We had two weeks to sell out the event and needed a viral campaign. The campaign they're team put together (in such a short amount of time) was epic.”
Direct of Events, Tyson Ranch
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