Tomo Bottle

How Tomo Bottle used 100 beauty
influencers to sell out on
Black Friday.

Campaign Profile

Industry

Consumer Goods

About

Tomo is a luxury water bottle with
an emphasis on glam.

Challenge

Tomo wanted an aggressive Black Friday campaign
to beat previous years sales for Black Friday.

GOALS

Sell out on Black Friday
Grow their email list
Increase followers
Increase link in bio clicks

Solution

We had 20 beauty influencers create tik tok style
"unboxing" videos and 200 influencers "share" the
content across their profiles.

Stats

Number of Influencers

220

Cumulative Following

7.8M+

Total views

1.5M+

Post Type

Instagram
Unboxing & Shares

Testimonial

“Great team with great ideas.
You can tell they're very
experienced with influencer
marketing. And the best part?
The influencers actually bring
in sales and conversions.”

Tamara Yannay,

CEO at Tomo Bottle