Randy’s

How Randy’s utilized cannabis
micro-influencers to promote
their new line of vaporizers.

Campaign Profile

Industry

Vaporizers

About

Since 1975, Randy’s has been creating quality rolling
papers and industry leading vaporizers.

Challenge

The Instagram page for Randy’s had great content but
not enough engagement. They wanted to organically
increase the views, comments and overall engagement
during the holidays.

GOALS

  • Grow followers
  • Build a loyal following
  • Increase engagement
  • Increase link in bio clicks
Solution

We had 300 influencers share the clients videos
directly to their stories. The client's video content had
a 500X increase in engagement compared to before.

Stats

Number of Influencers

300

Cumulative Following

4.5M+

Total views

1.2M+

Post Type

Instagram
Story Shares

Testimonial

“Having a large number of influencers
“share” our content was very effective. We
saw a noticeable increase in views, likes and
comments during this campaign. We also
noticed our website traffic and sales were
up during this campaign.”

Marcus McAninch,

Creative Director at Randys