Genix Beauty

How Genix used 30 beauty
influencers to create unboxing
videos of their new skin elixir.

Campaign Profile

Industry

Beauty

About

Genix is a skin elixir that is a scientifically-backed
protein complex shown to reverse the signs of aging
and damaged skin.

Challenge

Elixir wanted UGC (user generated content) to help
build trust in this new product launch.

GOALS

  • User generated content
  • Build trust
  • Increase awareness
  • Grow their followers
Solution

We had 30 beauty influencers "unboxing" videos
and post/tag Elixir on Instagram.

Stats

Number of Influencers

20

Cumulative Following

2.4M+

Total views

900k+

Post Type

Influencer unboxing

Testimonial

“We needed a large number of influencers to create content for our new product launch. It was a unique campaign because we needed older female influencers and I was very impressed at how quick they had all the content completed and posted.”

Taylor Bell,

Marketing Director, Elixir Beauty